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One tag should relate to many different key words and themes which you've posted about and no more than three tags should be assigned by also you .  Make certain the tags that you choose are diverse and not repetitive of one another as this may actually hurt your search engine optimization efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a great practice. Together with helping readers find exactly what theyre looking for and reviving some of your old content , internal linking allows you to highlight your website's validity.  You can link to some other blog posts or into your web pages.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl to tell what your page is about.  Because of this, its readable and also to avoid a mess of characters and numbers that provide no context to search engines or to the reader.

 

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Below is a cheat sheet that breaks down the anatomy of a URL; it shows where to put keywords in URLs and the best way to structure them.  Remember your URL does not have to be an immediate pick from the page title.  Using URLs is a practice since they're easier for readers and search engines to comprehend. With these blogging best practices in mind, you'll be on the right path to creating content for your readers and creating a blog strategy. If it comes to ranking number one in Google search results, which do you believe is more important Technical SEOthings like obtaining meta tags, alt descriptions, and heading text directly or Writing really really really really useful content From my experience, its a mix of both, but more importantly B: Writing really really really really useful content.

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From what Ive learned, technical SEO only gets you up to now.  Remain there and to genuinely reach the top, an article has to be helpful to the reader.  The reason for this is since it contrasts with Googles number one want to rank the best content. To help you out, here are just six of those practices Ive used to help my articles rank on top of Googles search results.  By the end of this article, youll have a playbook to perform the same.    The fantastic Word Length Should you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ research: Many men and women use this chart to justify writing really very long articles. In my experience, a manual that is 200-word that is super-useful will outrank a mediocrely helpful guide of 2,000 words daily.  However, my rule of thumb is to target 1,500 words.  And while I just said there's no perfect length, I follow this principle since it forces me to think about all angles of this subject Im speaking about.

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  They scan.   Consequently, if you would like to keep people engaged along with this particular essay, youve got to break down your writing into succinct paragraphs. They look like work.  People scare off.  They leave your site if you scare off people.  And if they leave your website, thats a sign to Google your post isnt very helpful.  And if its not useful, you begin to fall in rankings.  Therefore, when you write, look for opportunities to split up your paragraphs into shorter chunks. Your Headings Want Hooks Look at both of these subheadings and pick the one that catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it will for you also.

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The headline gets the answer to the issue inside.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason to read the report.  The next headline generates curiosity.  You dont understand what is going to create an egg easier to unsubscribe unless you continue reading. And if they stay on your own page longer, thats an indicator to Google that youve got great content.  So, after youve written your post, go back and look for opportunities to create hooks.  Should you require assistance with your hooks and headlines, one resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. Participants in the study were much more likely to reach aims if they created lists than people who did not.

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A Featured Snippet is simply an answer to a search outcome that Google chooses out of an articleand most frequently its in the form of a list.  From the example above, Google shows a number of steps about how best to plan an event right within its results.  The motive Featured Snippets are so valuable is that in the event the article is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased both our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but generally whenever I write a blog post, I try to add lists or steps as frequently as possible.   The Kinds of Images That Work Best Take a look at these two images.  Which do you like better (Images from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not that the image of rocks isnt attractive, its that were actually hardwired to like pictures of people better.

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Since I started using pictures of people in my blog articles, Ive noticed they get shared a lot longer, which is another variable Google considers in its positions.  Its a little change that makes a big difference.    Your Articles Should be Evergreen Perhaps you have clicked on an article from a Google search result only to obtain the content outdated When I encounter outdated content, I click the back button and try another result. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that remains relevant during a lengthy time period.  This means I avoid writing about things that have time-based info or fads.  A number of Wild Apricots evergreen content was at the top of Googles search results for years. This has increased our blog traffic over 400 percent. If youd enjoy my entire playbook on nonprofit SEO, it is possible to observe my free webinar The Way to Boost Your Organization by Obtaining Lots and Lots of Traffic to your site.